Content management is one of the easiest and most cost effective aspects of any marketing solution package, oddly enough it seems to be the most misunderstood. Little importance is placed on this area by most social media specialists, however, search engines like Google, Yahoo and Bing use content to quantify the relevancy of a website.
Our content management goes beyond creating a simple blog for your organization. We show your organization how to create a simple SEO linking wheel system that will maximize your SEO and online content simply by adding the following elements to your current content programs.
Quality SEO content writer
On line authority
On and off page blogging
Profile branding techniques to maximize SEO
Targeted mobile and social media messaging
Why is this important?
Content and social media combined is used to create the overall importance of your website in the online community.
There is a well known phrase among the Blogging community that goes like this; ” Online – Content is KING. ” Because of this, content management wasnot being utilized in a socially responsible manner. Website developers and Search Engine Optimization (SEO) managers loaded websites with SEO enriched content that had little relevancy to the products or services listed on the website. The did this simply to gain ranking on the search engines. Much of the content they were uploading to the website was duplicated, copyrighted and spun so often it lost much of its’ integrity. As a result, there was a considerable amount of junk being posted and people began to lose interest and distrust in any content on the Internet.
Thankfully, Google created a program that systematically changed this; incredibly, almost overnight. The phrase “Content is King ” literally became “QUALITY content is King.”
No longer was the amount of content on a website as important as the quality of the content.
Quality content is a huge consideration when developing an online marketing strategy and is part of our added bonus incentive programs.